1. Advertising, promotion, and other aspects of integrated marketing communications
Author: Terence A. Shimp, J. Craig Andrews.
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Advertising -- Textbooks.,Communication in marketing -- Textbooks.,Sales promotion -- Textbooks.
2. Firebrands :
Author: Michael Moon ; with Doug Millison
Library: Center and Library of Islamic Studies in European Languages (Qom)
Subject: Brand choice,Brand loyalty,Internet marketing,Web site development
Classification :
HF5415
.
1265
.
M66
2000
